UX & Web Strategy · Accessibility · SEO

Stace Rice

Senior digital experience leader who bridges design vision, front-end development, and accessibility expertise to build web properties that perform, include, and endure.

View Work

67% Organic traffic lift

60% Faster production

93.8 SEO score vs 83.1 benchmark

53.2% Email open rate

Selected Work

Case Studies

A selection of projects spanning SEO strategy, accessibility programs, content systems, and digital experience design.

Content Systems · Email

Email Design System

Built a modular email component library that enabled non-technical marketing teams to assemble campaigns independently, eliminating developer bottlenecks and improving quality across the board.

60% faster production 30% fewer errors · 53.2% open rate

SEO · AEO · GEO

Search Visibility Program

Defined and executed an enterprise SEO strategy including technical optimization, site architecture, schema markup, and emerging AI search optimization across institutional web properties.

67% organic traffic lift SEO score 93.8 vs industry benchmark 83.1

Accessibility · WCAG · Section 508

Accessibility Remediation Program

Established enterprise accessibility monitoring workflows, achieved WCAG compliance, and built a cross-functional education program that embedded inclusive design as a shared organizational value.

+16 points accessibility score QA score raised from 84.3 to 97.1

Drupal · API Integration

Student Workflow Modernization

Implemented an Eduframe SIS API integration into Drupal 11, streamlining student enrollment workflows, reducing redundant communications, and improving system interoperability across departments.

Reduced clicks to enroll Eliminated redundant email workflows

Governance · Web Operations

Content Governance Framework

Designed and implemented a unified content governance framework, intake workflow, and QA process across multiple divisions, enabling consistent brand standards and faster publishing at scale.

QA score 97.1 Consistent standards across 3 divisions

Expertise

Skills & Tools

CMS & Development

Drupal 10 / 11
WordPress
Composer · Pantheon
Git · GitHub · Docker · Lando
HTML · CSS · Sass · Twig
API Integration (REST/JSON)

SEO & Optimization

Technical SEO
Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)
BrightEdge (Certified)
Google Search Console · GA4
A/B Testing · CRO

Accessibility

WCAG 2.1 / 2.2 AA
Section 508
Siteimprove
Digital document remediation
IAAP Member · CPWA Candidate

Design & Strategy

UX Strategy · Journey Mapping
Figma · Photoshop · Illustrator
Content Governance
Web Operations & QA
Stakeholder Management
Cross-functional Team Leadership

Background

About

I am a senior digital experience leader with over 15 years of experience owning web strategy, accessibility programs, and content operations across complex, multi-stakeholder environments.

I work at the intersection of design, development, and strategy — comfortable moving between executive-level roadmap conversations and hands-on implementation. I am known for building systems and governance frameworks that outlast my direct involvement and give teams the tools to do their best work independently.

Accessibility is a through-line in everything I do, not as a compliance checkbox but as a foundational design principle. I am an active IAAP member currently pursuing my CPWA certification.

Master of Arts, Digital Media

University of Denver

BrightEdge Certified

SEO · AEO · GEO

Certified

CPWA Candidate

IAAP — International Association of Accessibility Professionals

In Progress

Advanced Project Management

University of Chicago

Conscious Leadership & Team Management